{"id":5024,"date":"2025-03-17T12:00:21","date_gmt":"2025-03-17T11:00:21","guid":{"rendered":"https:\/\/lightsalmon-antelope-471987.hostingersite.com\/?p=5024"},"modified":"2025-03-17T14:23:23","modified_gmt":"2025-03-17T13:23:23","slug":"interview-with-bobby-voicu-of-mixrift","status":"publish","type":"post","link":"https:\/\/staging.metamandrill.com\/fr\/interview-avec-bobby-voicu-de-mixrift\/","title":{"rendered":"Entretien avec Bobby Voicu, PDG et cofondateur de MixRift"},"content":{"rendered":"

Dans cette s\u00e9rie, nous interviewons les fondateurs et les PDG des entreprises de technologie immersive. La technologie immersive \u00e9volue rapidement et implique diverses solutions innovantes. Ces leaders inspirants fa\u00e7onnent un avenir o\u00f9 les mondes num\u00e9rique et physique fusionnent.<\/p>\n

Dans cet article, nous interviewons Bobby Voicu<\/a><\/span> de MixRift. Bobby est le PDG et cofondateur de MixRift, un studio de jeux en r\u00e9alit\u00e9 mixte qu'il a lanc\u00e9 en 2016 aux c\u00f4t\u00e9s de David Pripas et Andrei Vaduva. MixRift se consacre \u00e0 la cr\u00e9ation d'exp\u00e9riences de jeu immersives et accessibles, repoussant les limites de la r\u00e9alit\u00e9 mixte et stimulant l'innovation en mati\u00e8re de technologie XR pour les joueurs et les industries.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Bobby<\/span><\/div><\/div><\/div>

Pouvez-vous nous parler un peu de vous ?<\/h2>\n

Le jeu vid\u00e9o a toujours \u00e9t\u00e9 au c\u0153ur de mon parcours entrepreneurial. Lorsque je dirigeais ma premi\u00e8re entreprise, c'\u00e9tait mon \u00e9chappatoire, un lieu o\u00f9 je me d\u00e9tendais et me ressourcer. Cette passion m'a finalement conduit \u00e0 cofonder le studio de jeux mobiles Mavenhut en 2012.<\/p>\n

Aujourd'hui, avec le MixRift, j'applique ces ann\u00e9es de connaissances et d'exp\u00e9rience professionnelle \u00e0 la r\u00e9alit\u00e9 mixte. Je suis convaincu que la r\u00e9alit\u00e9 mixte repr\u00e9sente la prochaine \u00e9tape \u00e9volutive dans notre fa\u00e7on de jouer et de nous connecter \u00e0 l'\u00e9cosyst\u00e8me du jeu num\u00e9rique.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Quelle a \u00e9t\u00e9 votre premi\u00e8re exp\u00e9rience avec la technologie immersive et qu\u2019est-ce qui vous passionne dans le fait de travailler dans ce domaine ?<\/h2>\n

J'ai commenc\u00e9 \u00e0 d\u00e9velopper des projets en ligne en 2004 avant de m'\u00e9loigner bri\u00e8vement du jeu vid\u00e9o. Je suis revenu en 2016 pour lancer MixRift en collaboration avec David Pripas (partenaire AR officiel de Meta et CPO) et Andrei Vaduva (CTO). David, Andrei et moi avons identifi\u00e9 le potentiel transformateur de la r\u00e9alit\u00e9 mixte bien avant qu'elle ne devienne un terme \u00e0 la mode.<\/p>\n

Que faudrait-il pour que la technologie immersive devienne courante ?<\/h2>\n

Au cours des cinq prochaines ann\u00e9es, le succ\u00e8s des jeux en r\u00e9alit\u00e9 mixte d\u00e9pendra de l'\u00e9volution du mat\u00e9riel. Apr\u00e8s l'engouement suscit\u00e9 par le Apple Vision Pro, le march\u00e9 a montr\u00e9 qu'un manque d'int\u00e9r\u00eat des consommateurs pouvait freiner l'enthousiasme. Les jeux en r\u00e9alit\u00e9 mixte \u00e9volueront ind\u00e9pendamment des jeux traditionnels, gr\u00e2ce aux innovations mat\u00e9rielles et aux exp\u00e9riences immersives, moteurs cl\u00e9s de la croissance. Le Google a r\u00e9cemment annonc\u00e9 le lancement d'une plateforme Android XR sur le casque Project Moohan de Samsung. Cela illustre l'avenir prometteur de la r\u00e9alit\u00e9 mixte.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"MixRift<\/span><\/div><\/div><\/div><\/div><\/div>

Qu\u2019est-ce qui vous a pouss\u00e9 \u00e0 cr\u00e9er une entreprise de technologie immersive ?<\/h2>\n

Notre studio de r\u00e9alit\u00e9 mixte est n\u00e9 d'une vision commune\u00a0: transformer le jeu vid\u00e9o gr\u00e2ce aux technologies \u00e9mergentes. Forts d'une expertise pointue en jeu immersif, nous avons d\u00e9cel\u00e9 le potentiel de la r\u00e9alit\u00e9 mixte bien avant son \u00e9mergence.<\/p>\n

David, Andrei et moi avons identifi\u00e9 une lacune sur le march\u00e9. Alors que la demande des utilisateurs pour des exp\u00e9riences de r\u00e9alit\u00e9 mixte est en plein essor, les jeux de r\u00e9alit\u00e9 mixte de haute qualit\u00e9 se font cruellement rares. Cette disparit\u00e9 repr\u00e9sentait une opportunit\u00e9 incontournable que nous sommes pr\u00eats \u00e0 saisir.<\/p>\n

Quelle est l'histoire de votre entreprise\u00a0?<\/h2>\n

MixRift<\/a><\/span> a \u00e9t\u00e9 cr\u00e9\u00e9e avec l'ambition d'exploiter l'immense potentiel du march\u00e9 des jeux MR et de devenir un leader dans ce secteur en pleine expansion. Nous avons n\u00e9anmoins constat\u00e9 une disparit\u00e9 majeure\u00a0: une demande croissante d'exp\u00e9riences MR, mais un manque de jeux MR de qualit\u00e9. Cet \u00e9cart repr\u00e9sente un d\u00e9fi majeur que nous sommes bien plac\u00e9s pour relever. MixRift est innovant, agile et nous nous concentrons sur des exp\u00e9riences accessibles au grand public.<\/p>\n

Quels probl\u00e8mes votre entreprise r\u00e9sout-elle ?<\/h2>\n

Notre objectif premier est de r\u00e9pondre \u00e0 la demande croissante de plateformes de RM tout en proposant des solutions innovantes \u00e0 nos clients. Nous ne cherchons pas seulement \u00e0 surfer sur la vague de l'originalit\u00e9. Nous cherchons plut\u00f4t \u00e0 la d\u00e9finir en cr\u00e9ant des exp\u00e9riences immersives et r\u00e9volutionnaires qui repoussent les limites du possible.<\/p>\n

Pouvez-vous nous parler d\u2019un moment d\u00e9cisif ou d\u2019un d\u00e9fi survenu lors du d\u00e9veloppement de vos solutions immersives ?<\/h2>\n

Notre approche est centr\u00e9e sur le prototypage rapide et les tests en conditions r\u00e9elles. Notre jeu de zombies Hell Horde en est un parfait exemple. Lanc\u00e9 au quatri\u00e8me trimestre de l'ann\u00e9e derni\u00e8re, Hell Horde a d\u00e9j\u00e0 d\u00e9pass\u00e9 les 160\u00a0000 t\u00e9l\u00e9chargements. L'essentiel \u00e9tait de le mettre rapidement \u00e0 la disposition des joueurs et d'adapter des solutions flexibles en fonction de leurs retours. Nous sommes pass\u00e9s de 550 installations \u00e0 plus de 50\u00a0000 en un mois, avec une note de 4,2 sur Meta. C'est le genre de validation en conditions r\u00e9elles qui nous indique que nous sommes sur la bonne voie.<\/p>\n

Comment votre entreprise \u00e9value-t-elle le succ\u00e8s de ses solutions aupr\u00e8s des utilisateurs et des clients ?<\/h2>\n

Tout est une question d'engagement utilisateur et d'it\u00e9ration rapide. Avec Hell Horde, nous avons enregistr\u00e9 une croissance significative en quelques mois. Notre approche \u00ab\u00a0m\u00e9canique native\u00a0\u00bb nous permet de tester rapidement nos id\u00e9es et d'apporter des modifications en temps r\u00e9el si n\u00e9cessaire. Si un jeu ne rencontre pas de succ\u00e8s, nous n'h\u00e9sitons pas \u00e0 l'abandonner et \u00e0 passer \u00e0 autre chose. Il s'agit avant tout d'\u00eatre agiles et r\u00e9actifs aux attentes de nos joueurs.<\/p>\n

Comment pensez-vous que la technologie immersive \u00e9voluera au cours des 10 prochaines ann\u00e9es ?<\/h2>\n

Nous nous dirigeons vers un avenir o\u00f9 les appareils portables puissants comme le Steam Deck deviendront omnipr\u00e9sents. Les joueurs s'attendront \u00e0 pouvoir jouer \u00e0 des jeux complexes en d\u00e9placement, ce qui s'inscrit parfaitement dans la tendance des lunettes XR. Je parie que de v\u00e9ritables lunettes MR grand public arriveront sur le march\u00e9 d'ici cinq ans. Elles pourront \u00eatre co\u00fbteuses au d\u00e9part, mais elles r\u00e9volutionneront n\u00e9anmoins notre fa\u00e7on d'interagir avec le contenu num\u00e9rique. Les lunettes Orion de Meta et les offres similaires de Apple devraient \u00e9galement suivre cette tendance.<\/p>\n

Comment envisagez-vous le r\u00f4le de votre entreprise dans 10 ans ?<\/h2>\n

Nous nous positionnons \u00e0 la pointe de l'innovation en r\u00e9alit\u00e9 mixte. Si le jeu vid\u00e9o restera notre c\u0153ur de m\u00e9tier, nous explorons des opportunit\u00e9s dans l'\u00e9ducation, la formation en entreprise et les m\u00e9dias immersifs. Nos solutions logicielles \u00e9volueront en synergie avec ces secteurs. La collaboration intersectorielle sera essentielle, mais tant que la technologie de r\u00e9alit\u00e9 mixte ne sera pas v\u00e9ritablement g\u00e9n\u00e9ralis\u00e9e, nous continuerons \u00e0 repousser les limites du possible dans le jeu vid\u00e9o.<\/p>\n

Quels conseils donneriez-vous aux futurs entrepreneurs qui se lancent dans le secteur des technologies immersives ?<\/h2>\n

Trouvez votre niche et faites-en votre affaire. Trouvez votre \u00ab\u00a0m\u00e9canique native\u00a0\u00bb, une approche ou une technologie unique qui vous distingue. Surtout, entourez-vous de personnes qui partagent votre vision et vos valeurs. Ce secteur \u00e9volue \u00e0 une vitesse fulgurante\u00a0; il vous faut donc une \u00e9quipe capable de suivre le rythme et d'innover en permanence. Si vous \u00eates passionn\u00e9 par l'avenir du jeu vid\u00e9o et (en particulier) de la r\u00e9alit\u00e9 mixte, vous \u00eates au bon endroit.<\/p>\n

Cette technologie a d\u00e9j\u00e0 chang\u00e9 la fa\u00e7on dont de nombreuses personnes re\u00e7oivent et fournissent des solutions de soins de sant\u00e9. Cependant, nous devons toujours adopter la notion d\u2019am\u00e9lioration continue de la qualit\u00e9 pour garantir que nous construisons un \u00e9cosyst\u00e8me durable capable d\u2019\u00e9voluer en fonction des besoins du secteur.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"MixRift\"<\/span><\/div>
<\/span>\u00c0 propos du MixRift<\/span><\/div><\/div>
MixRift croit au pouvoir de la r\u00e9alit\u00e9 augment\u00e9e pour transformer le monde du jeu vid\u00e9o, le rendant plus interactif, accessible et agr\u00e9able pour les joueurs du monde entier. Les jeux doivent \u00eatre intuitifs et s'int\u00e9grer parfaitement \u00e0 la vie quotidienne. Ainsi, chaque aventure devient une r\u00e9alit\u00e9.<\/p>\n

Nous ne cr\u00e9ons pas que des jeux. Nous cr\u00e9ons des exp\u00e9riences qui marquent les esprits. Cela contribue \u00e0 cr\u00e9er une communaut\u00e9 de joueurs aussi enthousiastes que nous quant \u00e0 l'avenir du jeu MR. Rejoignez-nous dans cette aventure et red\u00e9finissons ensemble les limites du jeu vid\u00e9o.<\/div>

<\/a><\/a><\/a><\/a><\/a><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":5026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,35,6],"tags":[],"class_list":["post-5024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-mixed-reality","category-virtual-worlds"],"yoast_head":"\nInterview with CEO and Co-Founder Bobby Voicu of MixRift<\/title>\n<meta name=\"description\" content=\"Bobby Voicu discusses MixRift's journey in mixed reality gaming and shares insights into immersive XR technology innovation.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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